eRetailers Move To Physical Stores On The High Street

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The recent ‘click-to-brick’ phenomenon taking the retail world by storm sees e-retailers making the move from the online forum to physical stores on the high street. Brands develop their virtual presence and credibility online and later move into the physical space. The most recent example is Amazon, which has opened its first physical bookstore and will stock “about 6,000 titles, with the selection based on reviews and sales data from Amazon.com.” [1]

While e-Commerce is a growing segment, retailers are finding a way to marry the online and physical store. The merging of online and high street will produce a seamless customer experience across web and in-store.

Omni-channel Retail

Many of us are used to the luxury of being able to browse online as well as visit the store’s physical counterpart. This being said, retailers have started to implement an omni-channel approach which “seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.”[2]

eRetailers move to physical stores

Source: Spark Pay

As channel convergence is an on-going trend, it’s not so much about focusing on the divide between channels and devices, but rather noticing the characteristics of each, how they complement each other and ultimately how they can be used to create a customised experience for the consumer.

How can we get involved?

Our RetailTeam specialists’ help you reduce spend without compromising quality. RetailTeam provides the retail sector with a consolidated solution for business supplies and services.

Once e-retailers make the shift to physical stores and have multiple locations in place, we can provide your company a unique New Store Pack which includes everything a busy retailer needs before opening its doors.

We can also help create the perfect space for your customers to help improve the customer experience and customise your store to meet your standards.

Your retail space is the heart of your business’s success, so InteriorsTeam offer a bespoke space planning and design service to create an environment that appeals to your customers and employees.

Contact us now if you’re interested in finding out more on how InteriorsTeam can help with your business needs.

[1] http://www.theguardian.com/technology/2015/nov/03/amazon-books-seattle-store-opened-university-village

[2] http://searchcio.techtarget.com/definition/omnichannel

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